中山管理評論

  期刊全文閱覽

中山管理評論  2026/9

第34卷第3期  p.435-494

DOI:10.6160/SYSMR.202609_34(3).0002


題目
績效回饋與策略變革:解析分析師關注度與預測分散的情境影響
Performance Feedback and Strategic Change: Unpacking the Contingencies of Analyst Coverage and Forecast Dispersion
(184_M6aa0df53d84d8_Full.pdf 4,473KB)

作者
黎光英、李振宇、吳學良/國立高雄大學東亞語文學系、國立嘉義大學科技管理學系、國立臺灣大學國際企業學系
Quang-Anh Le; Cheng-Yu Lee; Hsueh-Liang Wu/

Department of East Asian Languages and Literature, National University of Kaohsiung; Department of Technology Management, National Chiayi University; Department of International Business, National Taiwan University


摘要(中文)

本研究以企業行為理論與注意力基礎觀點為根本,在股票分析師特徵的情境架構中探討績效回饋對策略變革的影響。透過分析 2001 年至2019 年間台灣電子企業的資料,研究指出,當企業績效低於期望值時,會促使其進行策略變革;相反地,當績效高於期望值時,則會引發保守態度。股票分析師的關注可刺激企業重新調整其注意力結構,進而削弱績效回饋與策略變革之間的關聯。然而,當股票分析師之間的評價變得更加分歧時,分析師關注在企業績效低於期望值的情境下所發揮的調節作用將受到部分限制。

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關鍵字(中文)

分析師關注、注意力基礎觀點、企業行為理論、策略變革


摘要(英文)

Grounded in the Behavioral Theory of the Firm and Attention-Based View, the study investigates the strategic change effect of performance feedback within a contextual framework of stock analyst attributes. Drawing on data from Taiwanese electronic firms during the 2001-2019 period, the study suggests that below-aspiration performance prompts strategic change, whereas above-aspiration performance induces a conservative attitude. By making a stimulus to revise the attention structure, analyst coverage weakens the connection between performance feedback and strategic change. Yet, when evaluations among stock analysts become more inconsistent, the moderating role of analyst coverage in below-aspiration performance scenarios is partially constrained.

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關鍵字(英文)

analyst coverage, attention-based view, behavioral theory of the firm, strategic change


政策與管理意涵


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