Department of Information Management, National Central University; Department of Information Management, National Central University; Department of Information Management, National Central University; Department of Information Management, National Central
本教學個案是一個真實事件的圖書館個案，藉由個案本文及個案討論之設計啟發學生思考及分析為什麼信譽良好的義美公司會為了節省新台幣十萬元原料費用，造成商譽損失及打擊消費者信心的事件。個案本文以關於義美公司、毒物實驗室及小泡芙過期原料事件來陳述事件背景及影響，讓學生學習批判性思考經驗來反省所有企業都強調的「節省成本」理念應該怎麼實踐才有意義。本個案可以在課堂的個案教學中，讓學生從教學前事先研讀及個案教學討論中學習真實事件的「見賢思齊」典範及「從別人的錯誤中學習寶貴的教訓或經驗」的反省。
(125_M57e2067433864_Abs.pdf(檔案不存在))圖書館個案、節省成本、危機處理
This library case describes the expired material event of I-MEI Foods Company in mid-2013. It serves as a vehicle to enlighten students to deliberate and analyze why this exemplar in food industry suffered just because of saving raw materials cost NT$100,000. The case also provides a rich context in which students could think critically about how to explore cost-down decision problems. The teaching case offers the opportunity for students to gain mental models about “emulate those better than oneself ” and “learn one’s lessons from others’ mistakes.”
(125_M57e2067433864_Abs.pdf(檔案不存在))Library Case, Cost Down, Crisis Management
社會科學學門教學最困難的部分是教導學生分析及整合真實世界的多元觀點，因此本個案藉由一個真實事件的圖書館個案，讓學生可以在教室中充實其多元觀點的心智模式，進而學習思考及分析為什麼信譽良好的義美公司製造部門主管會為了節省新台幣十萬元原料費用，自行檢驗已經過期但是經冷藏保存的原料，發現品質沒問題之後便微量添加入2012年7、8月間所生產的小泡芙產品中，造成商譽損失及打擊消費者信心的事件。 個案本文及個案討論設計讓學生學習批判性思考經驗來反省所有企業都重視的「節省成本」理念應該怎麼實踐才有意義。個案中義美公司更為了處理這個節省成本決策而一再向大眾致歉，並捐出1500萬元給消費者公益團體，以「呼應消費者對食品安全的關切」，讓學生可以「從別人的錯誤中學習寶貴的教訓或經驗」—未考量多元觀點的錯誤節省成本決策須要花費更多心力及資源來善後。此外，本個案也讓學生從教學前事先研讀及個案教學討論中學習真實事件的「見賢思齊」典範。
台灣主流觀點，2011，「安然度過二次食品風暴BBS讚『義美食品』」，http://www.taiwannews.com.tw/etn/news_content.php?id=1613281, accessed on September 17, 2013. (Taiwan News, 2011, “Get through the second food crisis, BBS praises I-MEI Foods,” http://www.taiwannews.com.tw/etn/ news_content.php?id=1613281, accessed on September 17, 2013.)
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批踢踢實業坊，2013b，「[新聞]義美小泡芙用過期原料12萬箱早已下肚」，https://disp.cc/b/654-5KpX, accessed on April 22, 2014. (Ptt.cc, 2013b, “NEWS: I-MEI Foods produces small puffs with expired ingredients, one hundred and twenty thousand boxes had been sold,” https://disp.cc/b/654-5KpX, accessed on April 22, 2014.)
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