本研究試圖瞭解是否成功的部落格經營者擁有較高的人情智能(Personal Intelligence)，同時部落格的內容呈現品質以及社會互動性上也有較好的表現？我們使用基於反向連結數量以及RSS訂閱數量為基礎的演算法區分台灣的部落格為成功、中等以及冷門，並使用分層隨機抽樣方式對部落客進行人情智能、部落格內容呈現品質與社會互動的自呈式問卷調查。研究結果顯示，成功的部落格除了其本身的互動性與內容呈現品質較佳外，其經營者的人情智能表現也較高。因此我們認為，一個成功的部落格反應的是一個能夠願意瞭解讀者想法且有能力據此提供讀者有興趣的文章並維持良好的互動之經營者。

This research tries to understand if successful bloggers have higher personal intelligence, better contents presentation and social interactivity with readers. We developed an algorism based on backlinks and numbers of RSS subscribers to determine which blogs were popular, medium or unpopular blogs. Then we used self-report survey to test personal intelligence, contents presentation and social interactivity for samples from these 3 groups. The result has shown that the popular blogs performed better in all three dimensions. Thus, we considered that a “successful blog” reflects a blogger who tends to figure out what readers want to know from the blog, has ability to compose blog with contents they interested in and maintain good interactions with them.

在社群網路蓬勃發展的今天，一個能夠吸引較多人關注的個人或企業虛擬社群無疑是一種重要的資產。然而，虛擬社群的經營不單只有分享簡單訊息的臉書(FaceBook)、Twitter等，能夠分享更多詳盡訊息的部落格更是加強個人與企業對於目標群體連結的重要工具。 過去的研究發現，一個部落格的成功主要依靠的是其中分享資訊的品質以及與讀者之間的互動程度，但經營者要如何掌握吸引讀者的資訊？又能夠在互動之中加強彼此的關係？我們的研究結果是擁有較高人情智能(Personal Intelligent)的經營者可以有效掌握讀者的喜好，並且與讀者有較佳的互動關係。 較高的人情智能代表著部落格經營者較能夠站在他人的角度思考，進而提供對讀者而言更有吸引力的資訊（人際智能）。另外，也能夠從讀者的回應中修正自身的想法，在往後提供更有價值的資訊（自省智能），最後形成透過部落格的交流與讀者間呈現一個彼此成長的正向循環。 因此，部落格在企業的策略中可以視為一個與現有顧客、潛在顧客一個良好的溝通管道，但應該由擁有較高人情智能者主導，從顧客觀點互動並且能夠依照回應改變提供的資訊。讓企業部落格能夠有效的提昇與顧客的溝通與滿意。

吳武典、簡茂發，2000，「人事智能的理念與衡鑑」，特殊教育研究學刊，18 期：
237~255。(Wu, W. T. and Chien, M. F., 2000, “Conception and Appraisal of
Personal Intelligence,” Bulletin of Special Education, No. 18, 237-255.)
邱美雲、孟瑛如，2011，「生命故事教學對生命概念理解及人事智能表現之研究－以
國小資源班學習障礙學生為例」，特教論壇，11 期：29~44。(Chui, M. Y. and Meng, Y. R., 2011, “The effects of life story teaching on the understanding of life
concept and personal intelligence for students with learning disabilities in resource
room of elementary school,” Special Education Forum, No. 11, 29-44.)
連俊瑋，2006，創業家多元智能與社會資本對創業行為之影響－資訊軟體產業創業家
與資訊從業人員之比較，國立中央大學資訊管理研究所博士論文。(Lian, J. W., 2006, Impact of Multiple Intelligences and Social Capital on Entrepreneurial
Behaviors- Comparisons between Software Industry Entrepreneurs and IS
Employees, Ph. D. Dissertation, National Central University.)
Armstrong, T., 1994, “Multiple Intelligences: Seven Ways to Approach Curriculum,”
Educational Leadership, Vol. 52, No. 3, 26-28.
Bradberry, T. and Greaves, J., 2005, The emotional intelligence quick book: Everything
you need to know to put your EQ to work, 1st, New York: Simon and Schuster.
Chai, S. and Kim, M., 2010, “What makes bloggers share knowledge? An investigation on
the role of trust,” International Journal of Information Management, Vol. 30, No. 5, 408-415.
Döring, N., 2002, “Personal home pages on the web: A review of research,” Journal of
Computer Mediated Communication, Vol. 7, No. 3, 0-0.
Du, H. S. and Wagner, C., 2006, “Weblog success: Exploring the role of technology,”
International Journal of Human- Computer Studies, Vol. 64, No. 9, 789-798.
Earley, P. C. and Mosakowski, E., 2004, “Cultural intelligence,” Harvard business review,
Vol. 82, No. 10, 139-146.
Educause Learning Initiative, 2009, “7 Things You Should Know About Microblogging,”
http://www.educause.edu/Resources/7ThingsYouShouldKnowAboutMicro/17462,
accessed on October 30, 2013.
Furukawa, T., Ishizuka, M., Matsuo, Y., Ohmukai, I., and Uchiyama, K., 2007, “Analyzing
reading behavior by blog mining. ”, Proceedings of the National Conference on Artificial Intelligence, Menlo Park, USA.
Gardner, H. and Hatch, T., 1989, “Educational implications of the theory of multiple
intelligences,” Educational researcher, Vol. 18, No. 8, 4-10.
Gardner, H., 1983, Multiple intelligences: The theory in practice, 1st, New York: Basic
Books.
Gardner, H., 1999, Intelligence reframed: Multiple intelligences for the 21st century, 1st, New York: Basic Books.
Goleman, D., 1998, Working with emotional intelligence, 1st, New York: Bantam.
Goleman, D., 2006, Social intelligence: The new science of human relationships, 1st, New York: Bantam.
Goyal, S., 2012, “Blog and Blogging,” Journal of Science, Vol. 1, No. 1, 1-2.
Hale, J. L., Burgoon, J. K., and Householder, B. J., 2005, “The relational communication
scale” in Manusov, D. (ed.), The Sourcebook of nonverbal communication
measures, First Edition, Hillsdale, NJ: Lawrence Erlbaum, 127-140.
Herring, S. C., Scheidt, L. A., Bonus, S., and Wright, E., 2004, “Bridging the gap: A genre analysis of WeBlogs. ”, 37th Hawaii International Conference on System Sciences, Los Alamitos, USA.
Hoerr, T. R., Rolheiser-Bennett, N. C., Bower, B., and Stevahn, L., 2000, Becoming a
multiple intelligences school, 1st, Alexandra, VA: ASCD.
Hsu, H. Y. and Tsou, H. T., 2011, “Understanding customer experiences in online blog
environments,” International Journal of Information Management, Vol. 31, No. 6, 510-523.
Huck, S. W., 2007, “Reform in statistical education,” Psychology in the Schools, Vol. 44,
No. 5, 527-533.
Kavanaugh, A., Kim, H. N., Pérez-Quiñones, M., and Isenhour, P., 2007, “Models of
government blogging: Design tradeoffs in civic engagement” in Steinfield, C.,
Pentland, B. T., Ackerman, M., and Contractor, N. (eds.), Communities and
Technologies 2007, First Edition, London: Springer, 419-438.
Kerbel, M. R. and Bloom, J. D., 2005, “Blog for America and civic involvement,” The Harvard International Journal of Press/Politics, Vol. 10, No. 4, 3-27.
Lazear, D. G. and Stockman, D., 1991, Seven ways of knowing: teaching for multiple intelligences: a handbook of techniques for expanding intelligence, 1st, Hood
River, OR: Skylight Pub.
Liu, Y., 2003, “Developing a scale to measure the interactivity of websites,” Journal of
Advertising Research, Vol. 43, No. 2, 207-216.
Macias, W., Hilyard, K., and Freimuth, V., 2009, “Blog functions as risk and crisis
communication during Hurricane Katrina,” Journal of Computer Mediated
Communication, Vol. 15, No. 1, 1-31.
Marshall, J. and Fitch, T., 2001, “Multiple intelligence and counselor training,” Inquiry: Critical Thinking Across the Disciplines, Vol. 20, No. 3, 26-32.
Martindale, T. and Wiley, D. A., 2004, “Using weblogs in scholarship and teaching,”
TechTrends, Vol. 49, No. 2, 55-61.
Miura, A. and Yamashita, K., 2007, “Psychological and Social Influences on Blog Writing:
An Online Survey of Blog Authors in Japan,” Journal of Computer-Mediated Communication, Vol. 12, No. 4, 1452-1471.
Nakajima, S., Tatemura, J., Hino, Y., Hara, Y., and Tanaka, K., 2005, “Discovering
important bloggers based on analyzing blog threads. ”, Proceedings of the 14th international Conference on World Wide Web, Chiba, Japan.
Nardi, B. A., Schiano, D. J., Gumbrecht, M., and Swartz, L., 2004, “Why we blog,”
Communications of the ACM, Vol. 47, No. 12, 41-46.
Qazvinian, V., Rasoulian, A., and Adibi, J., 2007, Observations on Failure in Blogs, 1st
, Cologne, DE: ICWSM.
Rosen, D. E. and Purinton, E., 2004, “Website design: Viewing the web as a cognitive landscape,” Journal of Business Research, Vol. 57, No. 7, 787-794.
Schau, H. J. and Gilly, M. C., 2003, “We are what we post? Self presentation in personal web space,” Journal of consumer research, Vol. 30, No. 3, 385-404.
Schmidt, J., 2007, “Blogging practices: An analytical framework,” Journal of Computer
Mediated Communication, Vol. 12, No. 4, 1409-1427.
Scoble, R. and Israel, S., 2006, Naked conversations: how blogs are changing the way
businesses talk with customers, 1st, New York: Wiley.
Silver, N., 2012, The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t, 1st, New York: Penguin Press.
Silvera, D., Martinussen, M., and Dahl, T. I., 2001, “The Tromsø Social Intelligence Scale,
a self report measure of social intelligence,” Scandinavian Journal of Psychology, Vol. 42, No. 4, 313-319.
Sternberg, R., 1994, “Commentary: Reforming School Reform: Comments on Multiple Intelligence: The Theory in Practice,” The Teachers College Record, Vol. 95, No.
4, 561-569.
Yalmancı, S. G., 2011, “The relation between the types of multiple intelligences and the training departments of candidate teachers,” International Journal of Human
Sciences, Vol. 8, No. 1, 1269-1289.
Zhao, D. and Rosson, M. B., 2009, “How and why people Twitter: the role that microblogging plays in informal communication at work. ”, Proceedings of the ACM
2009 International Conference on Supporting Group Work, New York, USA.