中山管理評論

  期刊全文閱覽

中山管理評論  2026/9

第34卷第3期  Page:397 ~ 433

DOI:10.6160/SYSMR.202609_34(3).0001


題目

社群中的志工滿意度:社會資本理論和科技接受模式觀點


The Volunteer Satisfaction in Social Communities: The Perspectives from Social Capital Theory and Technology Acc eptance Model


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作者/學校
作者英文名/學校(英文)

賴其勛、陳冠綸、阮德心

/

國立雲林科技大學企業管理系、國立雲林科技大學企業管理系、越南航海大學管理金融學院


Chi-Shiun Lai; Guan-Lun Chen; Duc Tam Nguyen

/

Department of Business Administration, National Yunlin University of Science and Technology; Department of Business Administration, National Yunlin University of Science and Technology; Management-Finance Faculty, Vietnam Maritime University


摘要(中文)

過去線上社群研究多聚焦在營利企業,缺乏對非營利組織社群的了解。本研究整合科技接受模式及社會資本理論,同時考量科技工具屬性及人為因素,探討非營利組織志工對平台的滿意度和成員的滿意度,如何影響整體志工滿意度。本研究採用問卷調查並以結構方程模式進行分析。結果顯示,科技接受模式(知覺易用性、知覺有用性)對平台滿意度有顯著的影響。社會資本(信任、社交互動連結、認同和共同價值觀 )對社群滿意度的影響,除了社交互動連結外,其餘都有顯著的正向效果。再者,平台滿意度會正向影響社群滿意度,進而影響志工滿意度,所以社群滿意度扮演中介的角色。最後,本研究針對研究結果提出管理意涵及建議,提供非營利組織經營志工關係之參考。

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關鍵字(中文)

志工社群、社會資本理論、科技接受模式、社群滿意度、志工滿意度


摘要(英文)

Social media community research mostly focuses on the context of for-profit companies, lacking understanding of the non-profit organization community. This study integrates the technology acceptance model and social capital theory, considering the attributes of technology tools and individual factors to explore how satisfaction with platform tools and members affect overall volunteer satisfaction. This study adopted questionnaire survey and used structural equation modeling for analyzation. The results show that technology acceptance model (perceived ease of use and perceived usefulness) has significant impacts on platform satisfaction. In addition, the influences of social capital (trust, social interaction ties, identification, and shared values) on community satisfaction shows significant positive effects except social interaction ties. Besides, platform satisfaction has a positive effect on community satisfaction, which in turn influences volunteer satisfaction, indicating that community satisfaction plays a mediating role. Finally, based on the research findings, this study offers managerial implications and suggestions as references for nonprofit organizations in managing volunteer relationships.

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關鍵字(英文)

volunteer community, social capital theory, technology acceptance model, community satisfaction, volunteer satisfaction


領域
一般管理(General management)

政策與管理意涵


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