Sun Yat-Sen Management Review
 Announcements  View Articles Register Forgot password  Subscribe  Submit a Manuscript
 'Sun Yat-sen Management Review' Publisher  'Sun Yat-sen Management Review' Purpose of Publication  'Sun Yat-sen Management Review' Editorial Team  `Sun Yat-sen Management Review' Instructions for Manuscript Submission  `Sun Yat-sen Management Review' Submission Guideline  'Sun Yat-sen Management Review' Copyright Declaration  'Sun Yat-sen Management Review' Instructions for Subscription  'Sun Yat-sen Management Review' Pre-Publish  `Sun Yat-sen Management Review' Special Issues  Online Payment  Publication Ethics and Publication Malpractice Statement

  Journal Fullview

Sun Yat-Sen Management Review  1998/6

Vol. 6, No.2  p.481-492

Title
新產品開發與產品定位—以樂事果汁為例
New Product Development and Product Position
(633512110827968750.pdf 422KB)
Author
李安悌/國立勤益工商專科
Andie Lee/

National Chin-yi Institute

Abstract(Chinese)

(633512110827500000.pdf 108KB)
KeyWord(Chinese)

Abstract(English)

(633512110827500000.pdf 108KB)
KeyWord(English)

Policy and management implications
(Available only in Chinese)

References