Sun Yat-Sen Management Review

  Journal Fullview

Sun Yat-Sen Management Review  2008/3

Vol. 16, No.1  p.83-118


Title
中小企業跨層次社會網絡與績效之關係
Study on the relationship between cross-level social networks and performance of SME
(633477705987812500.pdf 3,501KB)

Author
方世榮、張文賢、林正智/中興大學企業管理系、中州技術學院行銷與流通管理系、中興大學企管系
Shyh-Rong FangWen-Hsien ChangZeng-Zhi Lin/

Department of Business Administration, National Chung Hsing University , Department of Marketing and Logistic Management, Chung Chou Institute of Technology , Department of Business Administration, National Chung- Hsing University


Abstract(Chinese)

本研究探討中小企業高階經理人的社會網絡與組織層級社會網絡(策略聯 盟)、企業創業精神及企業績效之間的關係,並驗證策略聯盟特性及企業創業 精神對經理人社會網絡與企業績效間關係的中介妓果。本研究以132 份問卷進 行質證分析,結果發現: (1)高階經理人的社會網絡與聯盟數量、夥伴間的信 任及企業創業精神間有正向關係; (2)聯盟夥伴間的信任與企業績效有正向關 係; (3)企業的創業精神在經理人社會網絡與企業績效間關係是重要的中介變 數。本文最後提出管理意涵與未來研究建議

(633477705987187500.pdf 50KB)

KeyWord(Chinese)

社會網絡、聯盟、創業精神、企業績效


Abstract(English)

This study explores the effects of individual-level social networks of senior executives on organizational-level social networks (strategic alliance), business entrepreneurship, and business performance of SME. We also verify the mediate effect of strategy alliance and business entrepreneurship on the relationship between social networks of senior executives and business performance. A total of 132 effective questionnaires were returned. Our summary results are as follows: (1)there are positive relationships between social network of senior executive and the numbers of alliances, trust among partners and business entrepreneurship, (2) the relationship between trust among partners with business performance is positive, (3)the business entrepreneurship of SME is the important mediator of the relationship between social networks of senior executives and business performance. Further, the authors discuss the managerial implications and suggest for future research about these results.

(633477705987187500.pdf 50KB)

KeyWord(English)

social network, strategic alliance, entrepreneurship, and business performance


Policy and management implications
(Available only in Chinese)

中小企業的規模較小,資源較不足,需要經理人積極的經營社會網絡的人際關係,讓企業能不斷地獲取與經營有關的資源與資訊,累積企業的社會資本,以提高經營績效。經理人建立與維持社會網絡的方式包括參與各種自願性組織,廣泛的與各種行業的朋友接觸,獲取與企業經營相關的資訊;除此之外,更要積極的與這些網絡成員互動以建立較強的連帶關係,才能獲取重要的資源,對企業的績效有正面的助益。 社會網絡的質比量更加重要,經理人必須用心經營自己的社會網絡,與網絡成員建立較強的連帶關係,因為強連帶具有信任的本質,能強化社會資本;此外更應謹慎行事,提高個人在社會網絡中的聲譽,才能將此良好的個人聲譽擴展到對企業的信任,降低企業間的交易成本,提高企業的經營績效。 企業可以透過策略聯盟的方式以提高競爭優勢,中小企業可與上下游或同業夥伴結成聯盟,補足本身所欠缺的資源,提高資源利用效率,降低交易成本,以提高經營績效。此外,中小企業更應慎選聯盟夥伴,並隨時留意企業的決策與活動是否會傷害到聯盟夥伴,避免讓聯盟夥伴認為是投機行為,促進聯盟夥伴間的相互信任程度,以提高企業經營績效。 從企業內部能力而言,企業的創業精神是社會網絡與企業績效間的重要中介變數。因此,中小企業的高階經理人致力於經營社會網絡時,亦應積極從社會網絡中學習,透過學習的累積,建立與培養其所經營之中小企業的創業精神,使企業能承擔風險與不確定性,強化整合獨特資源與掌握機會的能力,以提高企業的經營績效。


References