Sun Yat-Sen Management Review

  Journal Fullview

Sun Yat-Sen Management Review  2023/3

Vol. 31, No.1  p.141-170


Food Mapping: Digital Transformation of Ningxia Night Market
(161_M64376be14e9fc_Full.pdf 1,257KB)

Su-Hua Ou, Ding-Kung Lin, Sin-Mei Su/

Department of Business Administration,Soochow University; Department of Business Administration,National Taipei University of Business; Graduate Institute of Business College,Feng Chia University



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This case study focused on the digital transformation of Ningxia Night Market (Ningxia) between 2019 and 2022. In response to a reduced customer base, a shortage of workers, and decreased revenue, Ningxia partnered with the delivery platforms, e-commerce platforms, and smart vending machine operators to leverage key digital resources. During its digital transformation process, Ningxia demonstrated customer agility by adapting to digital technologies and market dynamics; process agility by providing innovative products, services, and experiences; partnership agility by redefining the interactive mechanisms of internal and external communities; and the ability to explore new revenue sources. This case study provides meaningful insights into the digital transformation of night markets and a reference for small and medium-sized enterprises (SMEs) seeking to develop agile capabilities. The teaching objective is to direct students to analyze the appropriate methods for implementing delivery platforms, e-commerce, and smart vending machines. Customer needs, products, internal research and development, and external partnerships are the key elements that enable SMEs to leverage digital platforms for effective digital transformation.

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Digital Transformation, Small Enterprises, Agile, Innovation Practices, Night Market

Policy and management implications
(Available only in Chinese)


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