中山管理評論

  期刊全文閱覽

中山管理評論  2021/9

第29卷第3期  p.467-514

DOI:10.6160/SYSMR.202109_29(3).0003


題目
物資循環、共創共享價值及生態系統建立:以小型社會企業「贈物網」為例
Material Circulation, Value Co-creation, Co-sharing, and the Establishment of Ecosystem: A Study of Small Social Enterprise – Give-Circle
(152_M615277e3e1a3b_Full.pdf 2,349KB)

作者
謝美珍、林婷鈴、陳逸媛/萬能科技大學航空暨運輸服務管理系、國立臺北大學企業管理學系、國立臺北大學企業管理學系
Mei-Chen Hsieh, Ting-Ling Lin, Yi-Yuan Chen/

Department of Airline and Transport Service Management, Vanung University; Department of Business Administration, National Taipei University; Department of Business Administration, National Taipei University


摘要(中文)

本研究以單個案鑲嵌式研究方法,探討小型社會企業創業者,如何在創建平台生態系統的動態過程中,以中心參與者角色,隨參與者的出現與破壞,重新綑綁新舊參與者資源,建構能力與管理協調機制,進而為所有參與者共創與 共享價值。結果顯示,平台創業團隊,從創意開始到執行,堅持理念為最重要關鍵;其次,須透由市場知識學習,培養動態能力,並以資訊公開、透明與回饋機制,建立參與者互利關係及取得信任基礎;在取捨參與者時,理念一致與認同,是促進平台互補創新的要件;平台開放讓更多參與者涉入,是平台能力累積與資源重新綑綁的機會,並應建立彼此高度依賴的啟發式控制機制,促使平台成功運作,藉此共創與共享價值,建構生態系統的永續發展。

(152_M615277e3e1a3b_Abs.pdf(檔案不存在))

關鍵字(中文)

物資循環、共創價值、共享價值、生態系統、社會企業


摘要(英文)

This study uses a single case mosaic method to explore how small social enterprise entrepreneurs create a platform ecosystem. With the appearance and destruction of platform participants, social enterprises play a role of central actor to re-bundle the old and new resources, build capabilities and mechanics of management and coordination during dynamic process to co-create and co-share values for all platform participants. The results indicate that from idea generation to implementation, the platform entrepreneurial team adhere to the concept is the most important. Secondly, learn from market at any time to cultivate dynamic capabilities. Embrace information openness and transparency, as well as feedback mechanisms to establish mutually beneficial relationship and get trust among participants. As to the trade-off of participants, unanimous vision and identification are essential factors to increase platform complementary advantages and innovation. Platform openness to involve more participants is an opportunity to accumulate capabilities and re-bundle resources. Besides, a highly dependent coordination and control mechanism could promote the successful operation of platform, thereby co-creating and co-sharing value, and constructing sustainable development of the ecosystem.

(152_M615277e3e1a3b_Abs.pdf(檔案不存在))

關鍵字(英文)

Material Circulation, Value Co-creation, Value Co-sharing, Ecosystem, Social Enterprise


政策與管理意涵


參考文獻

杜鵬、李慶芳、周信輝、方世杰,2017,「(創)串新」的服務模式:以價值共創觀點探索尚品宅配的服務流程與本質」,管理學報,34 卷 3 期:401~430。(Du, P., Lee, C. F., Chou, H. H., and Fang, S. C., 2017, “A Co-Linking Service Model: Investigating Homekoo's Service Processes and their Essential Characteristics Based on the Perspective of Value Co-Creation,” Journal of Management and Business Research, Vol. 34, No. 3, 401-430.)
杜鵬、李慶芳、張容榕,2020,「共享而共創價值:探討 Xbed 酒店借平台創新服務之機制」,組織與管理,13 卷 2 期:103~147。(Du, P., Lee, C. F., and Chang, J. J., 2020, “Co-Creation Value through Sharing: Exploring the Mechanism of Xbed Hotel's Innovative Service by Platform,” Organization and Management, Vol. 13, No. 2, 103~147.)
邱宏仁,1997,「企業生態體系與策略聯盟動態過程─探索台灣資訊業分工體系的形成與成長」,中山管理評論,5 卷 3 期:505-536。(Chiu, H. J., 1997, “Business Ecosystems and Strategic-Alliance Dynamics: Exploring the Formation and Development of the Industrial Systems in Taiwan’s Information Industry,” Sun Yat-sen Management Review, Vol. 5, No. 3, 505-536.)
陳威如、王詩一,2016,決勝平台時代:第一本平台化轉型實戰攻略,初版,台北:商業周刊出版社。(Chen, W. R. and Wang, S. Y., 2016, Platform Transformation, 1st, Taipei: Business Weekly Publishing.)
陳逸媛、林婷鈴,2019,「Give543 贈物網-幸福平台 良善循環」,管理個案評論,10 卷 2 期:47~79。(Chen, Y. Y. and Lin, T. L., 2019, “Give543 Donation Platform – The Platform of Well-being and Mercy Circulation,” Management Case Review, Vol. 10, No. 2, 47-79.)
臺北市政府社會局,2015,「社會局結盟 GIVE543 贈物網助弱勢公私協力讓愛擴散」, https://dosw.gov.taipei/News_Content.aspx?n=6CA16D3397A7A302&sms=72544237BB E4C5F6&s=1936B4EFF9B7050A, accessed on May 18, 2020. (The Social Affairs Bureau of Taipei City Government, 2015, “Social Affairs Bureau Alliance GIVE543 to Spread Love to Disadvantaged Groups,” https://dosw.gov.taipei/News_Content.aspx?n=6CA16D3397A7A302&sms=72544237BB E4C5F6&s=1936B4EFF9B7050A, accessed on May 18, 2020.)
鄭祥麟、黄北豪、蔡敦浩,2006,「從產業生態觀點構形中小企業國際化之行為:類型學取向—以投資越南的四個製造業為例」,中山管理評論,14 卷 1 期:119~159。(Cheng, H. L., Huang, P. H., and Tsai, S., 2006, “Configurating the Internationalization Behaviors of Taiwanese SMEs in the Industrial Ecology Viewpoint by Conceptual Typology Approach -Four Manufacturing Industries in Vietnam,” Sun Yat-sen Management Review, Vol. 14, No. 1, 119-159.)
Aarikka-Stenroos, L., Sandberg, B. and Lehtimäki, T., 2014, “Networks for the Commercialization of Innovations: A Review of How Divergent Network Actors Contribute,” Industrial Marketing Management, Vol. 43, No. 3, 365-381.
Aarikka-Stenroos, L. and Ritala, P., 2017, “Network Management in the Era of Ecosystems: Systematic Review and Management Framework,” Industrial Marketing Management, Vol. 67(November), 23-36.
Adner, R., 2006, “Match Your Innovation Strategy to Your Innovation Ecosystem,” Harvard Business Review, Vol. 84, No. 4, 98.
Adner, R., 2012, The Wide Lens: A New Strategy for Innovation, 1st, England: Penguin UK.
Adner, R., 2017, “Ecosystem as Structure: An Actionable Construct for Strategy,” Journal of Management, Vol. 43, No. 1, 39-58.
Adner, R. and Kapoor, R., 2010, “Value Creation in Innovation Ecosystems: How the Structure of Technological Interdependence Affects Firm Performance in New Technology Generations,” Strategic Management Journal, Vol. 31, No. 3, 306-333.
Alves, H., Fernandes, C., and Raposo, M., 2016, “Value Co-creation: Concept and Contexts of Application and Study,” Journal of Business Research, Vol. 69, No. 5, 1626-1633.
Baldwin, C. Y., Clark, K. B., and Clark, K. B., 2000, “Design Rules: The Power of Modularity,” Vol. 1, Cambridge, MA: MIT press.
Baraldi, E., Ingemansson, M., and Launberg, A., 2014, “Controlling the Commercialisation of Science Across Inter-Organisational Borders: Four Cases from Two Major Swedish Universities,” Industrial Marketing Management, Vol. 43, No. 3, 382-391.
Bardhi, F. and Eckhardt, G. M., 2012, “Access-based Consumption: The Case of Car Sharing,”
Journal of Consumer Research, Vol. 39, No. 4, 881-898.
Barney, J. B. and Hansen, M. H., 1994, “Trustworthiness as a Source of Competitive Advantage,” Strategic Management Journal, Vol. 15, No. S1, 175-190.
Belk, R., 2014, “You are What You Can Access: Sharing and Collaborative Consumption Online,” Journal of Business Research, Vol. 67, No. 8, 1595-1600.
Boudreau, K., 2010, “Open Platform Strategies and Innovation: Granting Access vs. Devolving Control,” Management Science, Vol. 56, No. 10, 1849-1872.
Boudreau, K. J., 2012, “Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation,” Organization Science, Vol. 23, No. 5, 1409-1427.
Brass, D. J. and Burkhardt, M. E.,1993, “Potential Power and Power Use: An Investigation of Structure and Behavior,” Academy of Management Journal, Vol. 36, No. 3, 441-470.
Bresnahan, T. F. and Greenstein, S., 1999, “Technological Competition and the Structure of the Computer Industry,” The Journal of Industrial Economics, Vol. 47, No. 1, 1-40.
Canhoto, A. I., Quinton, S., Jackson, P., and Dibb, S., 2016, “The Co-production of Value in Digital, University-industry R&D Collaborative Projects,” Industrial Marketing Management, Vol. 56, 86-96.
Cannon, S. and Summers, L. H., 2014, “How Uber and the Sharing Economy Can Win Over Regulators,” Harvard Business Review, Vol. 13, No. 10, 24-28.
Cao, Z. and Yan, R., 2018, “Does Brand Partnerships Create a happy Marriage? The Role of Brand Value on Alliance Outcomes of Partners,” Industrial Marketing Management, Vol. 67, 148-157.
Ceccagnoli, M., Forman, C., Huang, P., and Wu, D. J., 2012, “Cocreation of Value in a Platform Ecosystem! The Case of Enterprise Software,” MIS quarterly, 263-290.
Cusumano, M. A. and Gawer, A., 2002, “The Elements of Platform Leadership,” MIT Sloan Management Review, Vol. 43, No. 3, 51-58.
Dattée, B., Alexy, O., and Autio, E., 2018, “Maneuvering in Poor Visibility: How Firms Play the Ecosystem Game When Uncertainty Is High,” Academy of Management Journal, Vol. 61, No. 2, 466-498.
de Reuver, M. and Bouwman, H., 2012, “Governance Mechanisms for Mobile Service Innovation in Value Networks,” Journal of Business Research, Vol. 65, No. 3, 347-354.
Dhanaraj, C. and Parkhe, A., 2006, “Orchestrating Innovation Networks,” Academy of Management Review, Vol. 31, No. 3, 659-669.
Dopfer, K., Foster, J., and Potts, J., 2004, “Micro–Meso–Macro,” Journal of Evolutionary Economics, Vol. 14, No. 3, 263-279.
Dyer, J. H. and Singh, H., 1998, “The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage,” Academy of Management Review, Vol. 23, No. 4, 660-679.
Eccles, R. G. and Crane, D. B., 1988, Doing Deals: Investment Banks at Work, 1st, Boston, MA: Harvard Business Press.
Economides, N. and Katsamakas, E., 2006, “Two-sided Competition of Proprietary vs. Open Source Technology Platforms and the Implications for the Software Industry,” Management Science, Vol. 52, No. 7, 1057-1071.
Edelman, B., 2015, “How to Launch Your Digital Platform,” Harvard Business Review, Vol. 93, No. 4, 21.
Eisenhardt, K., 1989, “Building Theories from Case Study Research,” The Academy of Management Review, Vol.14, No. 4, 532-50.
Eisenhardt, K. M. and Bourgeois III, L. J., 1988, “Politics of Strategic Decision Making in High-Velocity Environments: Toward a Midrange Theory,” Academy of Management Journal, Vol. 31, No. 4, 737-770.
Eisenhardt, K. M., 1991, “Better stories and better constructs: The case for rigor and comparative logic,” Academy of Management review, Vol. 16, No. 3, 620-627.
Eisenhardt, K. M. and Graebner, M. E., 2007, “Theory Building from Cases: Opportunities And Challenges,” Academy of Management Journal, Vol. 50, No. 1, 25-32.
Eisenmann, T. R., 2008, “Managing Proprietary and Shared Platforms,” California Management Review, Vol. 50, No. 4, 31-53.
Eisenmann, T., Parker, G., and Van Alstyne, M., 2006, “Strategies for Two-Sided Markets,”
Harvard Business Review, Vol. 84, No. 10, 92-101.
Ellis, P. and Pecotich, A., 2001, “Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises,” Journal of Marketing Research, Vol. 38, No. 1, 119-130.
Evans, D. S. and Schmalensee, R., 2010, “Failure to Launch: Critical Mass in Platform Businesses,” Review of Network Economics, Vol. 9, No. 4, 1-34.
Farrell, J., Monroe, H. K., and Saloner, G., 1998, “The Vertical Organization of Industry: Systems Competition Versus Component Competition,” Journal of Economics & Management Strategy, Vol. 7, No. 2, 143-182.
Fjeldstad, Ø. D., Snow, C. C., Miles, R. E., and Lettl, C., 2012, “The Architecture of Collaboration,” Strategic Management Journal, Vol. 33, No. 6, 734-750.
Freeman, R. E., 2010, “Managing for Stakeholders: Trade-offs or Value Creation,” Journal of Business Ethics, Vol. 96, No. 1, 7-9.
Frow, P., McColl-Kennedy, J. R., and Payne, A., 2016, “Co-creation Practices: Their Role in Shaping a Health Care Ecosystem,” Industrial Marketing Management, Vol. 56, 24-39.
Gans, J. S., Stern, S., and Wu, J., 2019, “Foundations of Entrepreneurial Strategy,” Strategic Management Journal, Vol. 40, No. 5, 736-756.
Gawer, A., and Cusumano, M. A., 2008, “How Companies Become Platform Leaders,” MIT Sloan Management Review, Vol. 49, No. 2, 28-35.
Gawer, A. and Cusumano, M., 2014, “Industry Platforms and Ecosystem Innovation,” Journal of Product Innovation Management, Vol. 31, No. 3, 417-433.
Gawer, A. and Henderson, R., 2007, “Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel,” Journal of Economics & Management Strategy, Vol. 16, No. 1, 1-34.
Gibbert, M., Ruigrok, W., and Wicki, B., 2008, “What Passes as a Rigorous Case Study?” Strategic Management Journal, Vol. 29, No. 13, 1465-1474.
Hacki, R. and Lighton, J., 2001, “The Future of the Networked Company,” The McKinsey Quarterly, Vol. 3, 26-39.
Hagiu, A. and Yoffie D., 2009, “What’s Your Google Strategy?,” Harward Business Review, Vol. 87, No. 4, 74-81.
Hallen, B. L. and Eisenhardt, K. M, 2012, “Catalyzing Strategies and Efficient Tie Formation: How Entrepreneurial Firms Obtain Investment Ties,” Academy of Management Journal, Vol. 55, No. 1, 35-70.
Harrison, J. S., Freeman, R. E., and Abreu, M. C. S. D., 2015. “Stakeholder Theory as an Ethical Approach to Effective Management: Applying the Theory to Multiple Contexts,” Revista Brasileira de Gestão de Negócios, Vol. 17, No. 55, 858-869.
Holcomb, T. R., Holmes, Jr. R. M. and Connelly, B. L., 2009, “Making the Most of What You Have: Managerial Ability as a Source of Resource Value Creation,” Strategic Management Journal, Vol. 30, No. 5, 457-485.
Hult, G. T. M., Ketchen, D. J., and Arrfelt, M., 2007, “Strategic Supply Chain Management: Improving Performance through a Culture of Competitiveness and Knowledge Development,” Strategic Management Journal, Vol. 28, No. 10, 1035-1052.
Iansiti, M. and Levien, R., 2004, The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, 1st, Boston: Harvard Business Press.
Jahanmir, S. F., 2016, “Paradoxes or Trade-Offs of Entrepreneurship: Exploratory Insights from the Cambridge Eco-System,” Journal of Business Research, Vol. 69, 5101-5105.
Jarillo, J. C., 1988, “On Strategic Networks,” Strategic Management Journal, Vol. 9, No. 1, 31-41.
Katz, M. L. and Shapiro, C., 1985, “On the Licensing of Innovations,” The RAND Journal of Economics, 504-520.
Katz, M. L. and Shapiro, C., 1986, “Technology Adoption in the Presence of Network Externalities,” Journal of Political Economy, Vol. 94, No. 4, 822-841.
Katz, M. L. and Shapiro, C., 1992, “Product Introduction with Network Externalities,” The Journal of Industrial Economics, 55-83.
Katz, M. L. and Shapiro, C., 1994, “Systems Competition and Network Effects,” Journal of Economic Perspectives, Vol. 8, No. 2, 93-115.
Kidwell, R. E. and Nygaard, A., 2011, “A Strategic Deviance Perspective on the Franchise Form of Organizing,” Entrepreneurship Theory & Practice, Vol. 35, No. 3, 467-482.
Knoke, D., 1994, “Political Networks: The Structural Perspective,” Vol. 4, 1st, Cambridge, NY: Cambridge University Press.
Kohler, T., 2015, “Crowdsourcing-based Business Models: How to Create and Capture Value,” California Management Review, Vol. 57, No. 4, 63-84.
Kumar, V., Lahiri, A., and Dogan, O. B., 2018, “A strategic Framework for a Profitable Business Model in the Sharing Economy,” Industrial Marketing Management, Vol. 69, 147-160.
Lacoste, S., 2016, “Sustainable Value Co-Creation in Business Networks,” Industrial Marketing Management, Vol. 52, 151-162.
Laczko, P., Hullova, D., Needham, A., Rossiter, A. M. and Battisti, M., 2019, “The Role of a Central Actor in Increasing Platform Stickiness and Stakeholder Profitability: Bridging the Gap between Value Creation and Value Capture in the Sharing Economy,” Industrial Marketing Management, Vol. 76, 214-230.
Lappi, T., Haapasalo, H., and Aaltonen, K., 2015, “Business Ecosystem Definition in Built Environment Using a Stakeholder Assessment Process,” Management, Vol. 10, No. 2, 110-129.
Lorenzoni, G. and Baden-Fuller, C., 1995, “Creating a Strategic Center to Manage a Web of Partners,” California Management Review, Vol. 37, No. 3, 146-163.
Lusch, R. F., Vargo, S. L., and Gustafsson, A., 2016, “Fostering a Trans-Disciplinary Perspectives of Service Ecosystems,” Journal of Business Research, Vol. 9, No. 8, 2957-2963.
Madhok, A., 1995, “Opportunism and Trust in Joint Venture Relationships: An Exploratory Study and a Model,” Scandinavian Journal of Management, Vol. 11, No. 1, 57-74.
Madhok, A. and Tallman, S. B., 1998, “Resources, Transactions and Rents: Managing Value through inter-Firm Collaborative Relationships,” Organization Science, Vol. 9, No. 3, 326-339.
Mair, J. and Reischauer, G., 2017, “Capturing the Dynamics of the Sharing Economy: Institutional Research on the Plural Forms and Practices of Sharing Economy Organizations,” Technological Forecasting and Social Change, Vol.125, 11-20.
Marcos-Cuevas, J., Nätti, S., Palo, T., and Baumann, J., 2016, “Value Co-Creation Practices and Capabilities: Sustained Purposeful Engagement Across B2B Systems,” Industrial Marketing Management, Vol. 56, 97-107.
McCracken, G., 1988, The Long Interview, 1st, Beverly Hills, CA: Sage Publications Inc.
McIntyre, D. P. and Srinivasan, A., 2017, “Networks, Platforms, and strategy: Emerging Views and Next Steps,” Strategic Management Journal, Vol. 38, No. 1, 141-160.
Miles, S., 2017, “Stakeholder Theory Classification: A Theoretical and Empirical Evaluation of Definitions,” Journal of Business Ethics, Vol. 142, No. 3, 437-459.
Mitchell, R. K., Agle, B. R., and Wood, D. J., 1997, “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts,” Academy of Management Review, Vol. 22, No. 4, 853-886.
Möller, K., 2013, “Theory Map of Business Marketing: Relationships and Networks Perspectives,” Industrial Marketing Management, Vol. 42, No. 3, 324-335.
Möller, K. and Halinen, A., 2017, “Managing Business and Innovation Networks - From Strategic Nets to Business Fields and Ecosystems,” Industrial Marketing Management, Vol. 67, 5-22.
Moore, J. F., 1993, “Predators and Prey: A New Ecology of Competition,” Harvard Business Review, Vol. 71, No. 3, 75-83.
Muzellec, L., Ronteau, S., and Lambkin, M., 2015, “Two-sided Internet platforms: A Business Model Lifecycle Perspective,” Industrial Marketing Management, Vol. 45, 139-150.
Nambisan, S. and Sawhney, M., 2011, “Orchestration Processes in Network-Centric Innovation: Evidence from the Field,” Academy of Management Perspectives, Vol. 25, No. 3, 40-57.
Ostrom, E., 1990, “Governing the Commons: The Evolution of Institutions for Collective Action,” 1st, Cambridge, NY: Cambridge University Press.
Ozcan, P. and Eisenhardt, K. M., 2009, “Origin of Alliance Portfolios: Entrepreneurs, Network Strategies, and Firm Performance,” Academy of Management Journal, Vol. 52, No. 2, 246-279.
Perks, H., Kowalkowski, C., Witell, L., and Gustafsson, A., 2017, “Network Orchestration for Value Platform Development,” Industrial Marketing Management, 67, 106-121.
Pettigrew, A. M., Woodman, R. W., and Cameron, K. S., 2001, “Studying Organizational Change and Development: Challenges for Future Research,” Academy of Management Journal, Vol. 44, No. 4, 697-713.
Porter, M. E., 1985, “Technology and Competitive Advantage,” Journal of Business Strategy, Vol. 5 No. 3, 60-78.
Rugman, A. M. and D’Cruz, J. R., 2000, “The Theory of the Flagship Firm,” Cooperative Strategy: Economic, Business and organizational Issues, 57-73.
Santos, F. M. and Eisenhardt, K.M., 2009, “Constructing Markets and Shaping Boundaries: Entrepreneurial Power in Nascent Fields,” Academy of Management Journal, Vol. 52, No. 4, 643-671.
Schilling, M. A., 2002, “Technology Success And Failure in Winner-Take-All Markets: The Impact of Learning Orientation, Timing, and Network Externalities,” Academy of Management Journal, Vol. 45, No. 2, 387-398.
Schweiger, S. A., Stettler, T. R., Baldauf, A., and Zamudio, C., 2019, “The Complementarity of Strategic Orientations: A Meta-Analytic Synthesis and Theory Extension,” Strategic Management Journal, Vol. 40, No. 11, 1822-1851.
Sirmon, D. G., Hitt, M. A., Ireland, R. D., and Gilbert, B. A., 2011, “Resource Orchestration to Create Competitive Advantage: Breadth, Depth, and Life Cycle Effects,” Journal of Management, Vol. 37, No. 5, 1390-1412.
Storbacka, K., Brodie, R. J., Böhmann, T., Maglio, P. P. and Nenonen, S., 2016, “Actor Engagement as a Microfoundation for Value Co-Creation,” Journal of Business Research, Vol. 69, No. 8, 3008-3017.
Suarez, F. F., 2004, “Battles for Technological Dominance: An Integrative Framework,”
Research Policy, Vol. 33, No. 2, 271-286.
Taillard, M., Peters, L. D., Pels, J., and Mele, C., 2016, “The Role of Shared Intentions in the Emergence of Service Ecosystems,” Journal of Business Research, Vol. 69, No. 8, 2972-2980.
Täuscher, K. and Kietzmann J., 2017, “Learning from Failures in the Sharing Economy,” MIS Quarterly Executive, Vol. 16, No. 4, 253-264.
Teece, D. J., 1986, “Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy,” Research Policy, Vol. 15, No. 6, 285-305.
Teece, D. J., 2007, “Explicating Dynamic Capabilities: The Nature and Microfoundations of (Sustainable) Enterprise Performance,” Strategic Management Journal, Vol. 28, No. 13, 1319-1350.
Thomas, L. D., Autio, E., and Gann, D. M., 2014, “Architectural Leverage: Putting Platforms in Context,” Academy of Management Perspectives, Vol. 28, No. 2, 198-219.
Van Alstyne, M. W., Parker, G. G., and Choudary, S. P., 2016, “Pipelines, Platforms, and the New Rules of Strategy,” Harvard Business Review, Vol. 94, No. 4, 54-62.
Van Bockhaven, W. M., Matthyssens, P., and Vandenbempt, K., 2015, “Drivers of Institutional Innovation in Networks: Unleashing the Innovation Potential of Domesticated Markets,” Journal of Business and Industrial Marketing, Vol. 30, No. 3/4., 14-435.
Vargo, S. L. and Lusch, R. F., 2004, “Evolving to a New Dominant Logic for Marketing,”
Journal of Marketing, Vol. 68, No. 1, 1-17.
Vargo, S. L., Wieland, H., and Akaka, M. A., 2015, Innovation through Institutionalization: A Service Ecosystems Perspective,” Industrial Marketing Management, Vol. 44, 63-72.
Wasserman, S. and Galaskiewicz, J., 1994, Advances in Social Network Analysis: Research in the Social and Behavioral Sciences, 1st, Thousnd Oaks, CA: Sage Publications.
West, J., 2003, “How Open is Open Enough?: Melding Proprietary and Open Source Platform Strategies,” Research Policy, Vol. 32, No. 7, 1259-1285.
Williamson, P. J. and De Meyer, A., 2012, “Ecosystem Advantage: How to Successfully Harness the Power of Partners,” California Management Review, Vol. 55, No. 1, 24-46.
Yakimova, R., Owens, M., and Sydow, J., 2019, “Formal Control Influence on Franchisee Trust and Brand-Supportive Behavior Within Franchise Networks,” Industrial Marketing Management, Vol. 76, 123-135.
Yin, R. K., 2013, Case study research: Design and methods, 5th, Thousnd Oaks, CA: Sage publications.
Zajac, E. J. and Olsen, C. P., 1993, “From Transaction Cost to Transactional Value Analysis: Implications for the Study of Interorganizational Strategies,” Journal of Management Studies, Vol. 30, No. 1, 131-145.
Zervas, G., Proserpio, D., and Byers, J. W., 2017, “The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry,” Journal of Marketing Research, Vol. 54, No. 5, 687-705.