中山管理評論

  期刊全文閱覽

中山管理評論  2015/3

第23卷第1期  p.137-183

DOI:10.6160/2015.03.04


題目
溫故不知新:半新科技的意會調適
Restudying the Old Impede Learning the New: Sensemaking Adaptation of Semi-new Innovation
(635888137291406250.pdf 640KB)

作者
朱彩馨/國立嘉義大學數位學習設計與管理學系
Tsai-Hsin Chu/

Department of E-learning Design and Management, National Chiayi University


摘要(中文)

科技意會常被用來解釋科技採納的結果。現有科技意會研究多探討陌生且新穎科技的意會,卻較少說明人們如何意會半新科技。本研究所謂之半新科技,是指科技功能與既有科技有部份重疊之科技創新。由於使用者早為這些科技功能建立穩定的既有意會,這些既有意會將干擾人們理解新科技之路,使得人們無感於它的新。因此,半新科技意會的軌跡不僅是「溫故知新」,甚至需要「革故鼎新」。本研究以科技意會的革故鼎新來說明半新科技的意會調適。以台灣某所大學教授使用數位學習科技的案例,本研究呈現意會延用、意會中斷與意會再生等意會調適歷程,來解讀教授們應用該科技的教學做法。本研究接著討論人們對於半新科技的意會可能受既有科技意會影響,使得人們過度關注其「舊功能」而忽略其「新概念」。最後,我們提出本研究的學術貢獻與實務意涵。

(635888137290937500.pdf 254KB)

關鍵字(中文)

科技意會、意會調適、半新科技、數位學習系統


摘要(英文)

Sensemaking perspective is usually applied to explain people’s reaction to a technology adoption. Most of sensemaking studies concern about how people interpret a new innovation. But these findings may not be appropriate for explaining the process that people make sense to a “semi-new” innovation. An innovation can be semi-new when it shares technology features with existing innovation. To the users, this kind of innovation is not quite new because they have known the technology features well. In this light, users become senseless to the semi-new innovation, and the sensemaking process would be strongly dominated by the existing interpretation. Users may spontaneously apply their existing interpretations to understand the semi-new innovation, and use it as the way they usually do. Therefore, instead of tuning existing sesnsemaking, the sensemaking toward semi-new innovation might involves a process of unlearn and relearn. This study described the sensemaking adaptation process of a semi-new technology. By analyzing how university faculty used an e-learning technology in a national university located in the middle Taiwan, our findings presented three periods of sensemaking adaptation which involved with unlearn and relearn. The findings showed, the faculty initially understood the e-learning technology by their existing sense on the particular technology features, and used these technology features as what they usually did. However, the consequences of technology use were far from their expectation. After that, the faculty made sense of the technology along with their interpretations of being an educator, and then generated five distinct interpretations on the technology. By this case, we highlighted that the existing sensemaking might impede the interpretation on seminew innovation by making people pay attention to the “old technology features” without noticing the “new concept” of the semi-new innovation. Finally, the contributions to academy and practice were also discussed.

(635888137290937500.pdf 254KB)

關鍵字(英文)

sensemaking, sensemaking adaptation, semi-new innovation, elearning system


政策與管理意涵

科技意會常用於解釋科技採納的結果。然而,現有科技意會研究大多探討 使用者對於陌生且新穎科技的意會與意會演進,較少探討使用者如何意會半新 科技的過程。本研究所謂之半新科技,是指科技功能與既有科技有部份重疊之 科技創新。例如數位學習科技是將檔案上傳、公告、討論區等既有科技功能應 用於教學之中。這種創新,說新不新、說舊不舊,是謂「半新」。由於使用者 對重疊的科技功能並不陌生,且已經建立穩定之既有意會,這些既有的科技意 會可能會干擾、甚至主導新科技的理解之路。因此,半新科技的意會軌跡不僅 涉及「溫故知新」、甚至需要「革故鼎新」(unlearn and relearn)。 本研究針對半新科技,以意會延用、意會中斷與意會再生三個時期,來描 述科技意會的調適。最後,本研究呈現五種對數位學習科技的新意會與教學調 適。本研究的管理意涵有三,可供實務界參考:第一,人們傾向以「溫故知新」 來意會新的科技。但針對半新科技,本研究指出既有的科技意會將會干擾使用 者理解該科技之路,而令他們只注意到舊的科技功能,而忽略半新科技的創新 之處。第二,本研究呈現半新科技的意會調適,將歷經意會的延用、中斷與再 生,並指出半新科技的意會可能涉及「革故鼎新」。第三,本研究說明五種數 位學習的新意會與教學調適,並說明各個教學調適的新實務。綜合而言,本研 究具有三項價值:第一、探討半新科技的意會歷程。第二、說明意會調適的革 故鼎新。第三、以案例來呈現教學意會、科技意會與教學調適的關係。


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